We were you.
We were building SimpleLogic, an app company. Good team. Real ideas. We thought that was the hard part.
It wasn't. Week after week something pulled us off the product. A service that needed wiring up. A deployment that worked locally and broke in staging for reasons that took a full day to track down. Config files. More config files. We kept telling ourselves we'd clean it up later.
Later kept moving.
The thing that really got under our skin: we knew better. At NixLabs we had built real infrastructure from scratch. Physical machines, custom networking, BGP. We knew what good looked like from the inside. What we were dealing with at SimpleLogic wasn't a hard problem. It was an unsolved one.
So we stopped building the app. We shut it down and started on the platform we should have had from day one. Not a side project. A real company, with enough scar tissue to know what right actually looks like.






